AWARDS CAMPAIGNS

oscars and golden globes

how we do it:

• Create and execute a personal, innovative awards strategy for foreign language film contenders

• Organize screenings and special events for voting members

• Propose and negotiate digital and print advertisements

• Consult on promotional artwork (press kits, ads, screeners, one-sheets)

• Draft press releases and compile media monitoring reports

• Pitch editorial coverage to the top film industry outlets

• Generate awards “buzz” about films among voters, industry, and press

• Social media marketing

MEDIAPLAN PR's strategy is built on a personal and longstanding relationship with the voting members; they know we only represent the best films and our awards screenings are very well attended as a result. We depend on our close network of influential film critics and journalists to cultivate and spread awareness about our films. We also connect our international filmmakers with leading Los Angeles talent agencies (CAA, UTA, WME, ICM, Paradigm, Management 360, Anonymous Content) so that they can pursue further opportunities in Hollywood. 

MEDIAPLAN PR has represented Oscar and Golden Globe nominated films, including notable foreign language titles such as “My Life As A Zucchini” (2017), “Embrace of the Serpent” (2016), “Tangerines” (2015), “The Broken Circle Breakdown” (2014), “Kon-Tiki” (2013), “Bullhead” (2012). In total, our resume includes eleven Oscar nominations and seven Golden Globe nominations.

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INTERNATIONAL FILM PUBLICITY

We conduct World Premiere publicity at the following film festivals:

• Toronto International Film Festival

• Sundance International Film Festival

• Karlovy Vary International Film Festival

• Telluride Film Festival

• BFI London Film Festival

• SXSW Film Festival

• Palm Springs International Film Festival

• Santa Barbara International Film Festival

PUBLICITY FOR INTERNATIONAL FILM FESTIVALS

how we do it:

• Develop domestic and international film festival strategy

• Oversee talent relations and hospitality

• Organize press junkets and press conferences

• Handle talent during red carpets and premieres

• Coordinate festival panels and workshops

For the past 25 years, Tatiana Detlofson of MEDIAPLAN PR has served as the U.S. representative for Central Europe’s leading festival, Karlovy Vary International Film Festival, and she has been instrumental in building the event’s global stature. She now works with the international press and industry office to facilitate Hollywood talent, conceptualize major festival events, and bring in notable trade press and US distributors. She has also led workshops about Academy Awards campaigns and European film promotion worldwide.

In addition to Karlovy Vary, Tatiana has worked with these International Film Festivals: Locarno (Switzerland), Thessaloniki (Greece), Helsinki (Finland), Tallinn (Estonia), Skipcity (Japan), Haugesund (Norway), Kosmorama (Norway), Trencianske Teplice (Slovakia), Bratislava (Slovakia), Sofia (Bulgaria) and Zlin (Czech Republic).

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PROMOTING EUROPEAN FILM IN AMERICA

European film promotion:

MEDIAPLAN PR worked for ten years 2008-2018 with European Film Promotion (EFP), an international organization representing 37 countries that promotes and markets European cinema worldwide. During the American Film Market (AFM), we coordinated and promoted the EFP Oscar screenings, which showcased one third of all Oscar entries for consideration as Best Foreign Language Film for the Academy Awards®.

czech that film festival: 

MEDIAPLAN PR is a sponsor of Czech That Film, a film festival that screens the some of the best new and classic films from the Czech Republic. The festival premieres in Los Angeles before traveling to 14 other cities across North America. It is supported by the Consul General of the Czech Republic and ELMA.

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